More About me
A little bit more about me..
I have a postgraduate degree specialising in Marketing & Finance and have mostly worked for several different SME businesses with tight marketing budgets for around ten years.
I started working in digital marketing spaces from 2011 with a small eCommerce business in Sydney, Australia. Then, I have worked in online travelling, job searches and the real estate industry to help companies grow their online presence and convert their customers into revenue.
In a nutshell, I know how digital marketing works!
Also, I know the pain points that small business owners are facing in terms of marketing.
That’s why I believe understanding the marketing fundamentals before deciding on what communications to focus on is very important. It will save you time and money in the long run.
From Engineer to Digital Marketing
Still remember the first time I worked in marketing was my part-time job back in University, I was studying my engineering undergraduate and postgraduate degree.
I worked in a marketing consulting department under Acer group part-timely for around five years. And I love it!
I believe these great experiences give me a new idea to work in Marketing.
So, after working in a Patent consulting firm for three years, I straight jumped into the digital marketing field and never turned back – wow! Time flies ten years have passed.
“A small business is an amazing way to serve and leave an impact on the world you live in.”
- Nicole Snow
Why can I help?
Why can I help?
I believe that real-life experiences are essential.
I worked in several different small and medium businesses in the past ten years in the digital marketing field in Australia. And, I have a proven track record of advising and executing a lot of effective, actionable strategies to consistently grow their online presence and convert prospects into valuable customers.
Why would I love to help small business owners?
I love Unique and Diversity!
I believe all the small businesses are unique, totally different from the big chains. Most of the time, I enjoy the personal touch of customer experience when I am a customer.
I still remember there was a small fruit shop in West Ryde, Sydney called “West Ryde fruit market”.
I loved that place before because they provided lots of different fruits and vegetables that big chains like Coles and Woolworths supermarkets cannot offer.
One day I found out they announced that they are going to close the door not sure exact reasons. It feels like the world is lacking a bit of spark in my life, only big chains of standardised retail without any surprises in life.
Unique and Diversity mean colourful – it brings different colours into daily life! So as unique small businesses!
If every shop or service has the same looks or standardised services, where is the fun in this world? Small businesses bring new perspectives and practices that inspire us!
But –
— It was sad to see some small business owners, who have great products and services, didn’t get enough customers and revenue to run a profitable business.
I can tell the gap between great products and finding valuable customers is Marketing, the right marketing approaches will bridge the products with their valuable customers.
— It was sad to see some small business owners, who have great ideas but are not able to think clearly to build a product that their valuable customers will like.
I can tell the research and marketing techniques are also the bridge to their success.
Are you a small business owner who wants to learn more on how to improve your online presence?
Are you a small business owner who wants to have more clarity on how to get more valuable customers online?
Are you a small business owner who wants to know to retain your customers online?
If yes, I am here to help!
If you are serious about your business, and willing to do the groundwork by following my marketing approaches, Let’s start a conversation!
My Credentials
- Master of commerce, Marketing and Finance, University of Sydney
- Worked in the digital marketing field for over 10 years with several reputable companies in Australia – Meriton, Seek group (Under Jora brand), HotelsCombined…and etc.
- Squared Online – digital marketing leadership developed with Google (Credential ID e16011655)
- Google Ad search certification
- Advance Google Analytics, Google Analytics for powerful users Certification
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My ultimate purpose is to grow a community to help each other.